Social Media Marketing Lead
Social Media Marketing Lead
Ghost Builder is the quiet engine behind some of the most scalable creator and merchandise brands online. We’re brand experts and tech-first operators, running everything behind the scenes product design, garment manufacturing, storefronts, content, CRM, warehousing, and customer experience so creators, licensors, and digital-first brands can lead from the front while we power what’s behind them.
We run on speed, taste, and execution
Location: Flexible Hybrid with time at HQ
Duration: Full time
Salary: $100-120k+ AUD
Build the Social Engine
Create a repeatable content system across multiple brands
Own the weekly calendar strategy, posts, edits, captions, briefs
Keep it all moving without being chased or micromanaged
Run the Team
Lead freelancers, editors, VAs, and contributors
Give clean briefs, fast feedback, and keep quality tight
Keep asset folders sharp, labelled, and ready to go
Stay Culturally Plugged In
Know what to jump on, what to ignore, and where it should live
Mix memes, drops, edits, storytelling, and UGC into actual growth
Make smart platform calls (TikTok vs IG vs YouTube Shorts, etc.)
Own the Reporting
Report weekly with a clear, visual snapshot of what moved the needle
Don’t wait to be asked know your numbers and what’s driving them
Keep the whole team aligned, then get back to building
What Are We Looking For?
3+ years running social across multiple brands/accounts
Deep into e-com, merch, or the creator-led space, you know the game
Confident briefing editors and creators with clear, actionable direction
You think in systems, not posts. AI, automation, and scale are second nature
What Does Success Look Like?
Every Ghost Builder brand is active and intentional on social
Content is sharp, relevant, and actually moves traffic
You’ve built a system that scales without you needing to micromanage it.
How to apply
We don’t care where you went to school. Show us what you’ve built. Send your CV, a quick intro, and examples of your content work (accounts, campaigns, edits) to jobs@ghostbuilder.com
Subject line: I RUN SOCIAL [Your Name]
Social Media Marketing Lead
Ghost Builder is the quiet engine behind some of the most scalable creator and merchandise brands online. We’re brand experts and tech-first operators, running everything behind the scenes product design, garment manufacturing, storefronts, content, CRM, warehousing, and customer experience so creators, licensors, and digital-first brands can lead from the front while we power what’s behind them.
We run on speed, taste, and execution.
Location: Flexible Hybrid with time at HQ
Duration: Full time
Salary: $100-120k+ AUD
Build the Social Engine
Create a repeatable content system across multiple brands
Own the weekly calendar strategy, posts, edits, captions, briefs
Keep it all moving without being chased or micromanaged
Run the Team
Lead freelancers, editors, VAs, and contributors
Give clean briefs, fast feedback, and keep quality tight
Keep asset folders sharp, labelled, and ready to go
Stay Culturally Plugged In
Know what to jump on, what to ignore, and where it should live
Mix memes, drops, edits, storytelling, and UGC into actual growth
Make smart platform calls (TikTok vs IG vs YouTube Shorts, etc.)
Own the Reporting
Report weekly with a clear, visual snapshot of what moved the needle
Don’t wait to be asked know your numbers and what’s driving them
Keep the whole team aligned, then get back to building
What Are We Looking For?
3+ years running social across multiple brands/accounts
Deep into e-com, merch, or the creator-led space, you know the game
Confident briefing editors and creators with clear, actionable direction
You think in systems, not posts. AI, automation, and scale are second nature
What Does Success Look Like?
Every Ghost Builder brand is active and intentional on social
Content is sharp, relevant, and actually moves traffic
You’ve built a system that scales without you needing to micromanage it.